WHAT WE SAY

1. Online Ad Spending Hits Historic High Surpassing Cable Ad Revenue!

   > By Damian White 04.21.12 - 00:20 AM

   

   Internet ad spending has risen 22% in 2011 bringing it to a total of $31.7 billion in revenue according to the latest data from Interactive Advertising Bureau and PricewaterhouseCoopers.

   Mobile advertising up 149%

   Digital Video advertising up 29%

   Display spending up 15%

   
   

   Who's Spending?

   Retail continues to spend the most and rose the highest in 2011.

   Retail -  22% ($7.1 billion) increasing from $5.5 billion in 2010

   Financial Services - 13% ($4.1 billion)

   Telecom - 12% ($3,9 billion)

   Automotive - 11% ($2.9 billion)

   Leisure Travel - 8% ($2.4 billion)

   Computing - 8% ($2.7 billion)

   
   

   With the astounding numbers of $31.7 billion for online spending, it's important to mention that cable spending came in at a close second with $31 billion, which, for the first time, spending on Internet advertising has surpassed that of cable television, with both national and local revenues accounted for.

   
   

   What is most amazing is that cable along with online advertising are the only ones to show any substantial positive growth. 

   
   “Pushing past the $30 billion barrier, the interactive advertising industry confirms its central place in media," said IAB President and CEO Randall Rothenberg, in announcing the 2011 figures Wednesday.

2. Ladies and Gentlemen - We Give You The Future. Glass Technology by Corning

   > By Damian White 04.20.12 - 16:06 PM

   At Revsquare, we see that the future of interactivity of our lives will be glass, and we will be at the forefront of this technology.

   Stay tuned and enjoy the future!

   PS. Contact us if you're interested in accessing this sort of technology because we have access to it.

   
   
   

3. Brilliant Example of Video Content Marketing

   > By Damian White 04.13.12 - 20:44 PM

   "We Know Drama" is their slogan.

   And indeed they created drama in a little square in Belgium. 

   Notice the amount of views this Youtube video has: 12,085,756

   Not bad for some good old fashioned content marketing, huh?

   TNTDrama.com

   UPDATE:

   TNT’s ad has become the second most-shared of all time, according to Unruly, a video research firm. The ad, which was released on April 11, has been shared 3 million times. Only “The Force,” the 2011 Super Bowl ad from Volkswagen, has been shared more.

4. 4 Important Questions To Ask if Your Content is Quality Content. QUALITY CONTENT = SOCIAL = SEO

   > By Damian White 04.13.12 - 19:12 PM

   SEO is by far the most important element to consider when you have a business.

   What better way to get higher rankings than with content? But QUALITY content is what searchers are after, so this is what we should give them.

   Search engine giants Google and Bing have both expressed their dedication to helping people find high quality sites and intend on making it a priority.

   Prior to Google's Panda updates, only a few leaders were stressing how vital quality content is, but now in the Post-Panda age, it is the ONLY way to have GREAT SEO.

   Google Panda is a change to the Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites", and return higher-quality sites near the top of the search results.

   Here are 4 important questions to ask if your content is QUALITY content:

   • 1. Does your content contain original information, research and/or analysis?

   • 2. Have you done quality control?

   • 3. Have you provided a comprehensive description of the topic?

   • 4. Is your content "share-able"?

    

   

   CONTENT = SOCIAL = SEO

   Clearly the search engine leaders are encouraging their own sharing options, which of course is prioritizing in SEO rankings. Bing has the Facebook Friend Effect, and Google has their +1, both of which makes obvious that content created needs to have that 'share-ability' for people to want to share in these social media realms.

   According to Nielsen's Content Sharing Study, 27 million pieces of online content are shared daily with more than 1 out of 5 social media messages containing links to content. Most often mentioning brands by name.

   Matt Cutts, head of Google’s Webspam team, explains that search engine rankings put more weight on brands, but not because they are big name brands necessarily, but because they contain high quality content. So to compete with those big name brands, Matt suggests to create content so fantastical, that you become known as an authority on that niche subject.

   Search engine ranking winners appear to be listed multiple times on the same search result page, because businesses are now seeing that in order to have better SEO, creating multiple pieces of content, establishing themselves as leaders or authorities on that subject, produces higher results.

   According to HubSpot’s Inbound Marketing Survey, 57% of companies with a blog have acquired a customer from their blog. As it stands currently, most shoppers prefer to purchase from an article rather than an ad. The value of content is incomparable as it influences purchase decisions, and creates a relationship with the consumer, whether they be a business or a consumer.

   The keys to SEO success is clear. If you are not creating content, keep in mind, that most other businesses are in fact, jumping on board this content train. Brafton has reported that digital content budgets exceeds $12 billion annually, making it a necessity to keep up with competition. Plan your campaigns and content accordingly, as this train may leave without you!

    

   Have you started planning your content strategy and taking advantage of the new rules of SEO?

   This is an infographic from SEOBOOK.com explaining Google's Panda:

   

5. Daily Branded Content is KING

   > By Damian White 03.24.12 - 15:10 PM

   Consumers want fresh content from their favorite brands daily according to the American Psychological Association (APA) commissioned YouGov research.

   

   With the sales of tablets and smartphones on the rise, brands are now seeing the benefit of the consumers digital activity. CMO's from  General Mills, Gogo, L’Oréal, NASCAR and Visa all agree that the mobile and social media is no longer a hype, and their plans for 2012 hail content as the king, bringing fresh content and curated content direct to the consumer's social platform and mobile phone.

   General Mills' Betty Crocker, along with other food companies, are getting the hang of this 'content marketing' by having inspired daily recipes available. 

   Nature Valley is incorporating hiking trails based on the consumers GPS coordinates allowing content to be fed to consumer based on their location, and brings a personal touch to the content marketing strategy.

   "Consumers expect to share valuable, entertaining and authentic experiences and a marketer’s job is to deliver content that meets and exceeds these expectations." [Brandon Gutman, Contributor from Forbes magazine]

   Predictions estimate that 73% of respondents to a Fourth Source survey said they would opt to download a free app associated with a brand over a non-branded paid for application – a statistic that really demonstrates the value branded content holds for consumers and the need to keep their attention by feeding content that the customer desires daily.

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1. The booming shipping network

   Posted by nrapp Posted on May 14, 2012

   Not since 1956, when a North Carolina truck driver named Malcom McLean created a standard-size container for cargo, has global shipping seen such radical change. Carriers are bigger than ever, ports are becoming automated, and routes are shifting. The volume of goods that move between ports in Asia now accounts for 13% of all seaborne [...]

2. SOCIAL READERS FACEBOOK. Attention, danger ?

   Posted by Benoit Raphaël Posted on May 09, 2012

   Panique à bord en avril : les applications Social Reader lancés en masse par les médias sur Facebook ont connu une chute brutale de leur trafic. Perte brutale d’intérêt des lecteurs pour ce qui est depuis le début de l’année, la nouvelle grande tendance chez les sites d’info ? Non ! Il s’agirait de modifications importantes [...]

3. America’s biggest companies smashed records for earnings in 2011

   Posted by nrapp Posted on May 07, 2012

   Given the sluggish recovery and a strapped consumer, you’d expect to see corporate America trudging along, not racing for glory. In fact, the Fortune 500 are thriving as a group. Unlike the U.S. economy, they’ve shown quicksilver agility, rapidly shifting their product mix and producing more goods at little new cost. This nimbleness belies the [...]

4. #ledebat Sarkozy-Hollande : la 3D était sur Twitter

   Posted by Benoit Raphaël Posted on May 03, 2012

   A lire la presse ce matin, à regarder ou écouter en boucle les matinées spéciales des chaînes d’info ou de la radio, ou encore a observer hier soir le jeu contraint de Laurence Ferrari et David Pujadas, transformés en douloureuses horloges parlantes, difficile, sauf à lire entre les lignes, de désigner un vainqueur du débat [...]

5. IPHONE. Trois applications qui vont vous changer d’instagram

   Posted by Benoit Raphaël Posted on Apr 24, 2012

   Il n'y a pas qu'Instagram dans la vie. L'application star rachetée par Facebook a fait des petits. En voici trois que je trouve très excitantes.

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