RevSquare is an interactive agency founded in 2002 by Jeff Mignon and Nancy Wang. Revsquare is based out of New York with offices in Paris (France), Montreal (Canada), Sydney (Australia), and Warsaw (Poland). RevSquare serves leading Fortune 500 media and retail companies, small and medium companies around the world, as well as start-ups trying to make a name for themselves.
Jeff Mignon (USA), CEO & Co-Founder
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Jeff leads the vision for RevSquare. Jeff has been helping media companies and brands to reinvent, innovate, and create new products and services for almost two decades in North America and Europe. He likes to say that he is a “product guy”.
Jeff has assisted companies including Bravo, The Associated Press, The New York Times, Scholastic, Showtime Networks, Hatchette-Filipacchi, Bonnier, Play Bac, Transcontinental, Arte, Workman, AFP, Barnes & Noble, Stampen, Amauri, Springer, Roularta, Edipresse, France 24, RFI, and Radio France.
Jeff, at 24 years old, founded his first agency in Paris which he ran successfully for 10 years. The company specialized in helping print media rethink their editorial strategy, design strategy, and newsroom organization. In addition, Jeff is the co-founder of the first daily newspapers for kids in the world, published in France by Play Bac Presse.
Jeff was a teacher at CFPJ, the Parisian J-School. He has been a jury member at the Canadian Media Fund, which finances media innovation in Canada, and was part of the “États Généraux de la Presse”, a think-tank organized by the French President Sarkozy to strategize on the future of media.
Today, he teaches at CUNY J-School in the Entrepreneurial Journalism program led by Jeff Jarvis and is a regular speaker at major events such as TedX NY, World Association of Newspapers, and Society for News Design.
Nancy Wang (USA), COO & Co-Founder
Connect with Nancy on LinkedIn.
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Nancy has led the development of digital strategies for leading media companies in North America and Europe. She has developed a methodology that RevSquare uses to help companies determine which initiatives to invest in for long-run success. Nancy’s experience over the last two decades has shaped her love of helping businesses to innovate, grow, and thrive in today’s competitive environment.
One of Nancy’s biggest strengths is helping her clients to make the leap from strategy to execution. Major clients have included Showtime, Scholastic, The Associated Press, Random House, Kaplan, Heinz Europe, Merrill Lynch, and Seagram Chateau & Estates.
Prior to RevSquare, Nancy was VP and COO of an Internet start-up developing online news and education products and services for children ages five to 16.
Nancy is a graduate of the Massachusetts Institute of Technology and Columbia Business School. She began her career as a management consultant with Price Waterhouse and specialized in the media industry during her tenure at Booz Allen Hamilton. She has won awards for her client service.
Nancy currently teaches at CUNY J-School in the Entrepreneurial Journalism program led by Jeff Jarvis. She is fluent in Mandarin Chinese and proficient in French. She is also on the Board of Shuang Wen Academy Network, a non-profit organization offering dual language (Mandarin-English), dual culture programs in New York City.
Stéphane Lagrange (Canada), CMO & VP Canada
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Stephane leads the digital marketing expertise for RevSquare Group, and is responsible for overseeing all services related to helping clients increase their notoriety and sales through web, social media, and mobile marketing.
He specializes in 360° marketing planning and in delivering tangible and actionable ROI for RevSquare’s clients. Stephane brings over 14 years of experience on the Web in product and marketing planning. Before joining RevSquare, he owned several digital services companies through which he worked as a senior consultant (business analysis and product management) for some of the biggest media brands in Canada (Quebecor, Transcontinental Media).
His background in technology (system administration, project management, and eCommerce), his several successes as an entrepreneur (he successfully sold his three companies), and his passion for marketing make him a full rounded business person and an expert in delivering high value marketing solutions. Among other initiatives, Stephane is a regular speaker at various conferences on Online Marketing, eCommerce, and Social Media. He has also written a course on eCommerce for a Canadian University.
Sophie Reinauld (France), CEO Revsquare France & Co-Founder
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Sophie is an executive partner and co-founder of RevSquare and CEO of RevSquare France. She is also the co-founder of the New York start-up opentopic.com, a SaaS content marketing solution that aggregates, curates, and distributes content through its proprietary technology.
Sophie founded and served as President for L’Agence, a group of communications companies that specialized on content, created newspapers, magazines, and websites, and did contract custom publishing for international blue-chip companies such as Total, BNP Paribas and Vivendi. At the time of its sale in 2008, L’Agence employed more than 150 people and had more than 22 million euros in billings.
Before L’Agence, she was a journalist and worked at Le Monde, L’Expansion, as well as other French and international publications.
Kzrysztof Urbanowicz (Poland), CEO of Mediapolis Interactive
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Krzysztof is the CEO of Mediapolis Interactive, RevSquare’s strategic partner in Eastern Europe.
He has been helping media companies, among others, to reinvent, innovate and create new products and services for almost two decades, in Eastern Europe.
Seven years ago, he successfully reorganized the business model of his agency, Mediapolis, to become one of the most innovative interactive agencies in Poland.
He leads the vision for Mediapolis Interactive/RevSquare Poland, an interactive agency that serves as a digital partner for major companies including Smirnoff, DHL, BASF, Bayer, PGE, TP SA (Orange), Orlen, Multimedia Polska, PZU, and PGNiG.
Prior to creating Mediapolis Interactive, Krzysztof was CEO of Index Copernicus, a global online research infrastructure and network of more than 300,000 scientists around the world.
He was also director of the European School of Journalism in Warsaw, deputy editor in chief of polish newspaper Super Express, and journalist with French and Polish mass media, including Le Quotidien de Paris, Le Figaro and Radio France International.
Kit Macgillivray (Australia), EVP Australia
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A pioneer in the arena of mobile product development and location-based services, Kit Macgillivray has been at the forefront of this field over the last 10 years. He is passionate about the accelerating convergence of the digital and physical, and brings a track record of successful innovation and hands-on management.
After driving the product strategy and implementation for a series of startups, Kit moved to Telmap, a leading mobile satellite navigation provider, where he established their London-based operations and development. As an internal change agent within Telmap, in 2007, Kit launched and grew the Telmap Direct business unit, developing web and mobile products and services.
Most recently he has been working across diverse sectors helping both startups and large-scale companies build and implement strategies focused on the collision of mobile computing, social location and user-generated content.
Kit was born and raised in Canada before living, working and travelling throughout Europe, Australasia and Asia. He holds a B.Sc Hons in Plant Ecology from Otago University, New Zealand.
Elisa Riteau (USA), Director of Creation and User Experience
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Elisa has been the Interactive Designer & Art Director at RevSquare/Mignon-Media in New York City, since 2004. Her focus is on UI and UX for US and international clients.
She is certified by Human Factors International for the User-Centered Analysis and Conceptual Design courses.
Elisa’s extensive work experience includes: lead UI designer and art director for the news site for kids: kiddoki.com. Over 15 years of experience as an art director for print media, including magazines, newspapers and corporate identities, in North America and Europe, former project manager for 5W Infographics on graphics for daily newspapers for kids: Mon Quotidien, Le Petit Quotidien & l’Actu, as well as project manager and art director at the French media consulting company Formules Presse. Elisa’s work has been honored by several national and international awards including the SND.
Elisa was trained at the School of Visual Arts in New York and graduated from the Paris J-School “Centre de Formation et de Perfectionnement des Journalistes” (CFPJ).
She has a strong background in journalism and is experienced in managing international teams.
Dave Wang (USA), Senior Branding, Interactive & Packaging Designer
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As an interactive design specialist and UI analyst with RevSquare, Dave has worked on web interfaces for Scholastic, Barnes and Noble and Curriki.
Dave Wang is a visual branding consultant with over 15 years of experience. Before working with RevSquare, he was a senior art director at NYC-based Parham Santana. While there, Dave led creative teams on many high profile accounts, including Sony Consumer Electronics, NBA Entertainment, Classic Media and Warner Bros. Consumer Products.
Currently, as a packaging and retail design consultant for Cornerstone Strategic Branding, Dave provides insight to ongoing branding initiatives for Nestlé Waters and Coca Cola. With Bluedog Design, Dave delivers strategic design solutions for consumer brands at ConAgra Foods and Nestlé Purina.
Founded in 2005, Dave Wang Design provides retailers, brand owners, and manufacturers integrated branding solutions with a focus on identity, product and service brochures, packaging and merchandising programs.”
Hélène Delpont (France), Partner, VP Brand & Content Strategy
Connect with Hélène on LinkedIn.
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Hélène is both an expert in brand management and in communication, with a special focus on FMCG and personnel services.
Given her previous positions as CEO of main media agencies (in the French offices of AEGIS, WPP and Omnicom groups), she is a well established professional in the French media industry.
Over the past 10 years, she has been in charge of media policies and strategic planning for such international blue chip companies as Unilever, Kraft, Samsung, LG 20th Century Fox, focusing on digital communication and innovation, and developing content marketing solutions.”
Samuel Velasco (USA), Senior Interactive Designer & Information Design Specialist
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Samuel Velasco is Senior Interactive Designer, working on web and mobile interfaces. He is also one of the world’s top specialists in information design (infographic). He has been part of the RevSquare team since the company was founded in 2002.
As a UI/UX Interactive designer, Samuel has been working on web interfaces for Scholastic, L’Express Style, and on several publications for the Transcontinental group. He has also created numerous interactive interfaces for tablet and mobile environments.
As an informational graphic specialist, he has been working for publications such as The New York Times, Scientific American, and National Geographic, and for corporations like Qualcomm, Siemens, and Exxon Mobil, and furthermore, institutions such as the National Academy of Sciences, The Clinton Presidential Library, and the Museum of Natural History in New York City. He is a co-partner of 5W Infographics and its Creative Director since 2006.
Before creating 5W Infographics and working for RevSquare, Samuel was Art Director at Fortune Magazine. He moved in the US in 1996 from Madrid, Spain. In 1989, Samuel was one of the original members of the daily newspaper El Mundo (Madrid), whose art department quickly became the center of the 1990′s “boom” of infographics in Europe. From 1990 to 1996, El Mundo was recognized with hundreds of awards by the Society for News Design, and Samuel alone has won more than thirty.
Damian White (USA), Social Media Editor & Interactive Designer
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Communicator and designer by trade. Social and creative by nature.
He is the social media editor and is in charge of Revsquare’s internal content marketing. Damian is an accomplished UI/UX designer who works on mobile Apps and websites.
He is certified by the Human Factors International for the User-Centered Analysis and Conceptual Design course. He also received his Bachelor’s of Fine Arts in Media Production at American Intercontinental University in London.
Marketing & Business Analysis Team
Harald Eltvedt (France & USA), Senior Business Analyst & Healthcare Expert
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An expert in the fields of marketing analytics, customer engagement and social media, Harald has ten years experience in the Pharmaceutical Industry (Biotech, R&D, Innovation).
He has implemented successful strategies for pharma and health groups, establishing success metrics to track and measure programs dedicated to the applications of the web, social media and technologies in healthcare.
He has been published in international journals, most notably for the ARF (Advertising Research Foundation) and WOMMA (Word Of Mouth Marketing Association), on the topics of advertising effectiveness and social media.
Prior to working for Revsquare, Harald was managing partner and co-founder of Healthme, a service and technology company that enables health companies to engage patients and physicians online on a collaborative platform and other social media platforms. Pills Consulting acquired Healthme in January 2012.
His clients include: WebMD, Grunenthal, Astra Zeneca, Med for You, and Danone Health.
He has launched:
Laurence Delaval (France), Senior Business Analyst & Sales Manager
Connect with Laurence on LinkedIn.
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Laurence brings 20 years of experience in business development and marketing in the media and advertising industry. She worked in print, outdoor advertising, television, and online medias. Prior to joining RevSquare, where she is in charge of business development and the Opentopic platform in France, Laurence led Marketing for NRJ Group, the largest private French company on the radio, TV and entertainment industry. Previously, Laurence was Director of Sales for Reed Business Information, JC Decaux, Van Wagner, and Le Monde.
Maia Kapahi (Canada), Business and marketing analyst
Connect with Maia on LinkedIn.
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Maia has over six years of experience in multi channel marketing planning and execution. Maia is in charge of Online Marketing Services and she creates relevant and actionable digital marketing plans that help businesses grow their revenue and engage their audience in the real world, online, and on social media.
In the past Maia has setup and managed a Marketing Department for a 20+ stores retail company where she did business and marketing planning and execution. She also defined the retailer’s online, social and eCommerce strategies, and managed a team of webmasters, designers and photographers.
Specialties: Retail, marketing strategy planning, digital marketing analysis and execution (email, SEO, SEM, Social media, etc), Web analytics.
Marie-Eve Lavoie (Canada), Project Manager & Marketing Analyst
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Marie-Eve has been Project Manager at our Montreal office for a little over a year now. She knows how to lead a team to ensure that all stakeholders, both internal and external, combine their forces towards a common goal while maintaining a harmonious team spirit. Her effectiveness and organization are some of her greatest strengths, in addition to her compassion which makes a good leader. She is also involved in the strategy and planning of web and multi-platform content for some of our clients.
Before joining Revsquare, she was the Sponsorship Coordinator at La Ronde, where she was responsible for the activation of sponsorship accounts such as Loto-Québec, Coca-Cola, Tremblay, Telus and many others. She also worked to develop new sponsorship opportunities on the site of La Ronde.
Subsequently, she joined the non-profit organization Kino’00 as Project Manager where she was responsible for member relationships, communication of monthly screenings, and part of the coordination team of their largest annual event, the Montreal International Kino Kabaret where over a span of 12 days, more than 50 filmmakers write, direct, and exhibit a film – in less than four days.
Finally, thanks to her job at Kino00, she had the opportunity to write and direct her first short film – C’est juste parce que ça goûte pas bon – a challenge she brilliantly took up in Brussels during the Kino Kabaret, part of the Brussels Short Film Festival. It was during this event that she found her interest for filmmaking and now spends much of her free time making short films – coming soon to a movie theater in your city…
Technology Leadership Team
Guillaume Pousseo (France), Partner & CTO
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With over 10 years of experience Guillaume focuses on scaling and optimizating RevSquare’s development process and on maintaining best practice and impeccable quality on our deliverable. He brings to RevSquare his expertise and deep knowledge of programming, of Web architecture and of software project management. He currently manages a team of over fifty Web and Mobile developers.
Guillaume has been part of the team Mignon-Media / RevSquare for 8 years through which he held several roles such as lead develop, Web architect and consultant on application technologies and processes in the creation of Web applications.
Benoit Raphaël (France), Partner & Senior Consultant New Media Strategy
Benoit has been experimenting with participative media and local news for the past 10 years. He is the former editor-in-chief and co-founder of Lepost.fr, a web-based news site launched in 2007 by the French media group, Le Monde. As a participative media, Lepost.fr experimented with the future of online news, and reached 3.2 million unique visitors in September 2009 (Nielsen). Before that, Benoit worked for the local newspaper group “Dauphine Libéré” for which he created innovative digital and participative media platforms for local communities. He is also the author of the award-winning blog “The Social NewsRoom” (in French).
Benoit has been experimenting with participative media and local news for the past 10 years. He is the former editor-in-chief and co-founder of Lepost.fr, a web-based news site launched in 2007 by the French media group, Le Monde. As a participative media, Lepost.fr experimented with the future of online news, and reached 3.2 million unique visitors in September 2009 (Nielsen). Before that, Benoit worked for the local newspaper group “Dauphine Libéré” for which he created innovative digital and participative media platforms for local communities.
He is also the author of the award-winning blog “The Social NewsRoom” (in French).
Julien Tauvel (France), Mobile Strategist
In 2012, he played an instrumental role in devising the digital brand and social strategy for Pepsi France, and led the design and development of all required assets (Facebook page, Facebook applications, iOS and Android application) and ads. The result was far beyond client’s expectation: in less than six months, the Pepsi France Facebook page had more than 400 000 fan, its engagement rate ranked first among all other competitors, and Pepsi’s market share doubled. Julien has been project director, digital artistic director, and senior interface designer for RevSquare since March, 2011. He was one of the lead creators of the French presidential election 2012 mobile App interface, AFP and Radio France mobile application. He redesigned the Galerie Thaddaeus Ropac website, using responsive design and focusing on its smartphone and tablet device displays. As a specialist in multi-layered information interfaces (editorial, social, multimedia) and in mixed and augmented narration forms, he has, among others, worked with FNAC to conceive an interactive and data-visualisation-based web series and with Fevrier46 to create the new fluid forms of their « Kpsule » (TV, in-stream, OS, ads).
In 2012, he played an instrumental role in devising the digital brand and social strategy for Pepsi France, and led the design and development of all required assets (Facebook page, Facebook applications, iOS and Android application) and ads. The result was far beyond client’s expectation: in less than six months, the Pepsi France Facebook page had more than 400 000 fan, its engagement rate ranked first among all other competitors, and Pepsi’s market share doubled.
Julien has been project director, digital artistic director, and senior interface designer for RevSquare since March, 2011. He was one of the lead creators of the French presidential election 2012 mobile App interface, AFP and Radio France mobile application. He redesigned the Galerie Thaddaeus Ropac website, using responsive design and focusing on its smartphone and tablet device displays.
As a specialist in multi-layered information interfaces (editorial, social, multimedia) and in mixed and augmented narration forms, he has, among others, worked with FNAC to conceive an interactive and data-visualisation-based web series and with Fevrier46 to create the new fluid forms of their « Kpsule » (TV, in-stream, OS, ads).
Matthieu Stefani (France), Stratège Web et Réseaux Sociaux
A pioneer in participative news websites that enables citizens to share and sell their photos of news events, Citizenside has become one of the leaders in online citizen journalism. He left Citizenside as Director of Operations in January 2011 to launch Stefani & Co, which supports and trains its customers in digital innovation. Matthew specializes in the areas of Social Media, eCommerce, and creation of websites and applications (SmartPhones, Tablets and Facebook).
A pioneer in participative news websites that enables citizens to share and sell their photos of news events, Citizenside has become one of the leaders in online citizen journalism.
He left Citizenside as Director of Operations in January 2011 to launch Stefani & Co, which supports and trains its customers in digital innovation.
Matthew specializes in the areas of Social Media, eCommerce, and creation of websites and applications (SmartPhones, Tablets and Facebook).