Here is the lecture we gave in May 2013, at Word of Mouth Marketing University (WOMMU) in Chicago, organized by the WOMM Association (WOMMA) on Content Marketing powering the planning and publishing of content to maximize engagement on Social Media. Continue reading
WHAT WE SAY
Mommy Nearest, the“on-the-go” resource guide for parents, launches Mobile App and Website
We are proud to announce our collaboration in the design of the website and mobile App of www.mommynearest.com.
The Mommy Nearest application is the most comprehensive “on-the-go” resource guide to support local parenting needs in New York City with more cities coming soon. Its community-driven rating system ensures that information is up to date and allows local parents to share insights about neighborhood favorites (or places to avoid). It’s like a 24/7 support system that is always at your fingertips. Continue reading
A new responsive design website for Rabin Martin, a global health strategy firm
We are proud to announce the redesign of the Consulting Services website www.rabinmartin.com.
Rabin Martin is a global health strategy firm driven by a mission to improve the health and lives of underserved and hard-to-reach communities around the world. Rabin Martin works at the leading edge of emerging issues, bringing the power of ideas to some of the globe’s toughest health challenges. Continue reading
Content + Pervasive Creativity: Oglivy’s Content Marketing Microsite by Oglivy, Hosted by Fast Company
Content + Pervasive Creativity: Oglivy’s Content Marketing Microsite by Oglivy, Hosted by Fast Company
To launch a micro-site initiative, working with the media company for a brand provides some advantages. One of them is to facilitate customers acquisition. Ogilvy & Mather understands this concept. The agency has just launched Content + Pervasive Creativity, a micro-site hosted by FastCompany: Co-Create, (source: Matthew Flam, in Crain’s New York).
Editorial strategy “Co-Create” revolves around entertainment, marketing and technology. The micro-site, Content + Pervasive Creativity, will focus on content marketing. It will publish videos and posts created by Ogilvy and certain of its customers.
In addition to providing a tactic of rapid acquisition through the site, “the team at Fast Company will operate as a kind of editorial consultant,” writes Matthew Flam. Christine Osekoski, publisher of Fast Company, “the sponsored content has become part of increasingly important for the Fast Company business model.”
By facilitating the acquisition of traffic through numerous content marketing efforts, media brands have an advantage that goes well beyond their skills to create engaging content.
For their part, some brands have realized the importance of content marketing in the content marketing world. According to a study by the Boston Consulting Group – The Connected World: The Internet Economy in the G-20: The 4.2 Trillion Growth Opportunity, March, 2012 – 74% of Internet users use Google to learn about a product or service. Study indicates that these online searches generate $ 482 billion in turnover offline.
How Does Google Glass work? New video released
You did not get your Google Glass yet. But you want to understand better how Google Glass works. Google just released a new video. Enjoy!
Also, you might want to read this post on Mashable: This Is Why Google Glass is The Future.
RevSquare conceptualizes a Google Glass Application at the Newgaming Hackathon organized by GEN
RevSquare conceptualizes a Google Glass Application at the Newgaming Hackathon organized by GEN
The RevSquare team has created a Google Glass app called “Newshunt” at the hackathon organized by Editorslab (Gen – Global Editors Forum) in partnership with the New York Times. The theme of this event was: “newsgaming.” Eleven teams competed: the Associated Press (2 teams), Boston Globe, Chicago Tribune, Digital First Media, NPR, Propublica, RevSquare, Texas Tribune, Wall Street Journal, and WNYC. The RevSquare team members included Guillaume Pousseo, Possawee Bandit, and myself.
Smart Content Marketing: how Forbes integrates brand journalism
Brand Voice Section on Forbes.com
There are many ways for the media to jump on the content marketing bandwagon in order to develop new sources of income. One of them is to take advantage of “brand journalism.” However, how do you do so without the risk of compromising the integrity of the media brand? Forbes magazine has an approach that deserves attention.
78% OF MARKETERS IN GREAT BRITAIN HAVE INVESTED IN CONTENT MARKETING IN 2012
According to a study by the London agency NewsReach, 78% of British marketers invested in content marketing in 2012 (source: eMarketer). Eight out of ten of these marketers will increase their content marketing budget in 2013. This budget represents on average 33% of their marketing efforts. 55% of brands produce content in-house and a little over 40% are working with an external agency or freelancers.
Five reasons we are developing in adaptive design in conjunction with fluid layout
There is no question whether or not your site should be mobile friendly. It should be. But should you go responsive design (RWD) or adaptive design (also called “dynamic serving”)? After experimenting with the two options, our team has decided to implement dynamic serving / adaptive design in conjunction with fluid layout.
What are the main differences between the RWD and adaptive design? Garrett Goodman, in the Huffington Post, gives a good definition of the two:
“Responsive design is client-side, meaning the whole page is delivered to the device browser (the client), and the browser then changes how the page appears in relation to the dimensions of the browser window.
Adaptive design is server-side, meaning before the page is even delivered, the server (where the site is hosted) detects the attributes of the device, and loads a version of the site that is optimized for its dimensions and native features.”
So here are five reasons why we have chosen to go adaptive first in conjunction with fluid layout: Continue reading
3 keys to overcoming the challenges of Content Marketing: Ownership, Patience and Measurement
Content Marketing is gaining in popularity and interest with its promises of generating sales leads, audience engagement and enabling a company to be perceived as a resource for utility content or thought leadership. But as companies are starting to understand the value of publishing relevant content on a regular basis, they also realize how hard it is to do content marketing well if they’re not fully committed to the endeavour or have the means to produce the right type and the right amount of content. Continue reading